SONY - BRAVIA XR SERIES X90K 75" LED TV - SMART TV - 4K UHD - HDMI 2.1

SONY BRAVIA^TM XR X90K SERIES 2022 MODEL 4K UHD HDR SMART TV, 75 INCH, FULL ARRAY LED BACKLIGHT, LCD DISPLAY, HDMI 2.1

Enjoy your entertainment like never before on this ultra bright 4K12 HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR^TM.

Take vision and sound to the next level with Cognitive Processor XR^TM. Our revolutionary processor on Sony Bravia XR^TM TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Our Full Array LED, powered by Cognitive Processor XR^TM, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio^TM technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Our Bravia XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.

Powered by Cognitive Processor XR^TM, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Our Cognitive Processor XR^TM enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR^TM accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR^TM with XR Motion Clarity^TM analyzes motion across several frames to ensure action stays smooth, bright and clear.

Our Acoustic Multi-Audio^TM technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high-quality sound.

With Bravia XR^TM, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our Bravia XR^TM TVs are also compatible with Dolby Atmos^TM.

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest Bravia XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a Bravia XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos^TM experience by combining our SRS-NS7 wearable speaker with Bravia XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Connect your Bravia XR TV with Bravia Cam, sold separately, for an even more immersive viewing experience. Bravia Cam recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

You're always in the best seat in the house with Bravia Cam. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.17

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.