SONY - XR MASTER SERIES A95K 65" OLED TV - SMART TV - 4K UHD - HDMI 2.1

SONY BRAVIA^TM XR MASTER A95K SERIES 2022 MODEL 4K UHD HDR SMART TV, 65 INCH, OLED DISPLAY, HDMI 2.1

Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR^TM.

Take vision and sound to the next level with Cognitive Processor XR^TM. Our revolutionary processor on Sony Bravia XR^TM TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR^TM. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.

Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR^TM, it enhances pictures in the same way as your eyes focus, so you won't miss a single detail in dazzling light or deep shadow.

Acoustic Surface Audio+^TM uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.

You're always in the best seat in the house with Bravia Cam. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Our Bravia XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS^TM with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.

This new QD-OLED TV with millions of individual, self-illuminating pixels delivers more colors than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR^TM, the saturation, hue and brightness of every color is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.

XR OLED Contrast Pro powers our QD-OLED panel so you can enjoy true contrast with the brightest colors. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR^TM to detect screen temperature and precisely control light, delivering up to 200% as much color brightness as conventional OLED TVs.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR^TM accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Powered by our Cognitive Processor XR^TM, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Watching TV from the sides has never been so satisfying. Our next generation self-illuminating QD-OLED panel on the A95K keeps constant luminance. Colors stay consistent and true across all viewing angles.

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our QD-OLED panel reduces this effect for incredible brightness, color and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

Sound comes directly from the screen with Acoustic Surface Audio+^TM. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.

With Bravia XR^TM, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our Bravia XR^TM TVs are also compatible with Dolby Atmos^TM.

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest Bravia XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a Bravia XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos^TM experience by combining our SRS-NS7 wearable speaker with Bravia XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Connect your Bravia XR TV with the supplied Bravia Cam and enjoy TV like never before. Bravia Cam recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

Detecting the distance between you and your TV, Bravia Cam adjusts TV brightness so you'll always enjoy perfect picture quality, no matter where you are in the room